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About Cai Sepulis – Illustrative Designer

cai sepulis


Hello! My name’s Cai (pronounced “Kai” like “rye”:) I’m a solo illustrator/designer based just outside Toronto Canada in a lovely park & river-filled city called Guelph. I’m a beer label designer, an illustrative designer, an architectural illustrator, an ideas person, a brand artist…whatever you want to call me, I love what I do and I hope it shows in the liveliness and enthusiasm in my projects.

My work is architectural, whimsical and colourful. I obsess about colour schemes, invoking emotion and a sense of nostalgia. My illustration style is retro, whimsical, vibrant, emotive and fun. I specialize in cityscapes and building architecture which can be used for travel and tourism (I also have a love of drawing transportation and infrastructure such as Toronto Streetcars and subways).

I’ve been in the field over 10 years; I’ve worked in advertising for a multi-national ad agency as an award-winning Art Director, went to architecture school, I’m a Registered Graphic Designer (see RGD Ontario) and have well-established myself as an illustrator; working on National events and for a Fortune 500 company.

I’m highly adaptable; I can be hired to lead a project or partner with your team for a specific task (such as illustration or art direction) whether you’re an ad agency, design studio or have an in-house marketing team that I would work with directly. My clients are worldwide, I’ve worked with folks across Canada, the US, Australia and overseas. I’m available for short or long term projects.


This site is mostly my freelance work. I also run a design studio, Ballyhoo Media. Please visit for samples of larger team-based projects managed by my studio.

Here’s my daily blog of crazy ideas:

If you’re interested in my personal artwork/illustrations, you can buy my prints here:


Ontario Science Centre
Brickworks Ciderhouse
Word On The Street – National Book & Magazine Festival
City of Guelph
Ryerson University
Savour Stratford
Wellington Brewery
Downtown Guelph
Penguin Books
Raincoast Books
Kraft Foods
Hillside Festival and so many more!



Saturday, August 18, Cai will be a mentor at Start-Up Guelph at the UofG.



Jan. 2014: do so much conference – Official Speaker
Jan. 2014: Gladstone Hotel - Group show member for the Elora Tarot Card Project.
Apr. 23: Ignite Guelph - Official Speaker
Feb. 12: TEDxGuelphU - Official Speaker
Jan. 11: Humber College – Illustration Program - Professional Mentor, Toronto ON
Apr. 10: No.9′s Iain Baxter& ECOARTVAN project, in collaboration with the AGO, Toronto District School Board and others - Artist Educator, Toronto ON



Short Film:‘Til Death Do Us Part – 2002
Screenings in India, Mexico, Canada, USA & Brazil.



2013 – Winner &  2nd Place – Print Ad Campaign – NAMA (National Ag-Marketing Awards) – Art Director/Designer (part of AdFarm team)
2013 – Winner: Logo Design – CAMA (Canadian Ag-Marketing Awards) – Art Director/Design (part the AdFarm team)
2013 – Winner: Print Campaign – CAMA (Canadian Ag-Marketing Awards) – Art Director/Design (part the AdFarm team)
2013 – Short list – Short listed for HotDocs (Toronto) 2014 Illustrator
2013 – Recipient – Recognized as a Famous Guelphite – Commercial Artist
2013 – Silver Winner: Community Initiative – Canadian Chamber of Commerce Awards – Art Director/Designer
2012 – Finalist – Design Edge Canada Awards – Logo Design
2011 – Recipient – Women of Distinction Awards (Arts & Culture category)
2010 – Recipient – Top 40 Under 40
2010 – Finalist – Design Edge Canada Awards



Feb. 2014: Ontarion You’ll Know It When You See It (interview with Cai)
Mar. 2013: Job Postings Magazine Ballyhoo Media’s Cai Sepulis and her dazzling designs
Mar. 2011: Rogers TV Interview on Ballyhoo Media, Graphic Design & Illustration
Feb. 2011: Adbase Interview: Twitter Strategies for Artists by Tiffany Myers, Chicago IL
Feb. 2011: Illustration Voice, Spring 2011/Volume 11 Featured Job Showcase, Los Angeles, CA